Monday, October 25, 2010

GRMN is a short on fundamentals

Garmin has a fundamental flaw in it's business model. It has another company that offers a big part of it's service free of cost and is constantly working on innovating in the GPS area. It gets scarier when the company offers that service for free. Just go online and read about the services that Google is offering. There are several articles that tell you exactly how you can use this service.

As devices get more connected, everything from refrigerators to cars will be connected to the internet. Cars in the next year or two will be fully connected to the internet. Apps on these cars will be everything from navigation to gas station finders to making payments from your car for the pizza you are about to pick up. Marine and aviation can easily be covered as well but will be a little delayed. An "ipod runner" or something can easily come with a gps system to track your workout specifics. Garmin has everything to lose here.

GRMN will have a tough time to stay ahead of that curve. Short GRMN on any big pop. It's market cap is 6.25 billion that will someday go into everyone else's pocket.

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